We provide full-service editing, layout, design, packaging, publishing and social media marketing campaigns for authors.
After an initial review of the client's manuscript and publishing goals, we offer a package that includes one or more of the following services:
STRATEGY & DEVELOPMENT
A customized step-by-step plan for traditional publishing or self-publishing a particular book is an important first step. I review with my writers various models of traditional and self-publishing (locating an agent, print-on-demand, ebooks, short-run printing) and discuss the pros and cons of each. We consider skills the writer can bring to the project and skills that need to be provided by outside experts. Together we set a realistic schedule for work to be done.
DESIGN & LAYOUT
We do not recommend that writers use templates to design their own books. Book design is too important, and most templates are woefully inadequate. Rather, I offer access to professional book designers experienced in both cover design and complex interior layout. My designers understand how to build books that have both high aesthetic appeal and marketing savvy. They are particularly skilled in working with writers’ own ideas to produce a professional book design that incorporates the writer’s own ethos.
Every manuscript needs a professional edit. A good developmental editor helps you test whether the words you put down on paper produce the ideas you hoped for in your reader’s mind. Your editor reviews the bone structure of a book, chapter by chapter, and suggests ways to improve flow, impact and clarity. While I do some developmental editing myself, I also retain a select group of senior editors. If your book has already been professionally edited, my group also offers simpler copyediting and proofing services.
COPY EDITING & PROOF READING
MARKETING / SOCIAL MEDIA
Technology and platform innovation are helping today’s consumers establish more intimate relationships with brands. The use of experiential marketing via social media and the development of brand specific campaigns heightens product awareness, creates and bolsters commodities, and allows consumers to form an emotional connection to the brand which is then memorialized online.
We'll create a fully integrated social media campaign using Facebook as the main network to promote your book.
PRODUCTION & PRINT MANAGEMENT
We discuss pricing strategies and BISAC (Book Industry Standards and Communications) categories. We consider competitive titles and work to distinguish your book from others. We craft descriptive text to include keywords. We create back cover copy, spine and flaps (where applicable) to serve important marketing functions. We consider arranging for reviews. And we discuss how to get useful testimonials. I manage the editorial process, interior layout, cover design, and printing in a timely and cost effective manner.
Please inquire for rates at firstname.lastname@example.org